The new Facebook Timeline has received mixed reviews from Users and Businesses alike, most are disappointed the default landing page has been removed but some like the new Timeline feature. However, like it or lump it, it is here to stay so you may as well get used to the new format. In that regard I will give you a few tips in how to get the most out of your Posts and Photos and generate interest in your product or service.
I spoke last week about the new Cover feature this allows you space of 851 x 315 pixels. It will always be on the front of your Facebook Page so please make the most of it. Some good examples of this are striking background images which draw the eye immediately to the Page. Check out the wonderful Red Bull Page, great example of slick marketing and leaves you in no doubt why they have 27million ‘fans’. When you have decided on a cover choose your Profile Picture carefully and professionally so that when you post on walls your logo shows up clearly (and in focus) increasing brand awareness.
Two great new features of timeline are the ‘pinning’ and ‘highlight’ features. If you place your cursor over the top right of your post a star and a pencil symbol will appear;By clicking the star, you make your post a highlight, this will make the post appear right the way across the screen and your message clearer to ‘fans’ to revert back just click the star again.By clicking the pencil symbol, Facebook will offer you a number of choices one is ‘pin’ this places your post at the top of your Timeline for 10 days then it reverts back to the date it was originally posted. This feature allows you put important information i.e. an important event that you want to promote about your business, at the top of your news feed.
When posting pictures of People onto Facebook always get their names and tag them with their permission. The news feed will alert them the picture thus driving traffic to your Facebook. (Remember to ask permission to tag as some people are of a private disposition but most actually really enjoy well taken photographs of them enjoying an activity or an event).
I get annoyed when companies miss opportunities when posting photographs of products and services and do not leave a link back to the website. This is a serious crime on a Facebook Business Page always keep linking back to your sales tool of your website, (you invested in it) Never miss this opportunity particular if you have an e-commerce site.