LINKEDIN MARKETING

Linkedin for Business

If you provide Business to Business (B2B) consulting, services or high end specialty products, your approach to social media should reflect the nature of your business. For example you probably won’t find many fans for a Facebook Legal Services page or Medical Equipment page. For these types of businesses, LinkedIn is a much better alternative for:

Benefits of using LinkedIn for your business and brand:
  • Connecting with people in same industries and customers
  • Receiving introductions or referrals to prospective clients
  • Discovering the relationships between customers and business partners
  • Discovering information about prospects and customers
  • Maintaining relationship with current customers
  • Gaining visibility for you as a salesperson and your organisation and personal branding
  • Being perceived as an expert or professional (contributions in Answers and in Discussions and Expert points)
  • Word of mouth publicity
  • Getting recommendations which are visible to customers and prospects
  • Finding the right groups and organisations to be members of, both online and offline
  • Picking up trends in the marketplace
  • Getting notifications when someone changes jobs
  • Getting notifications when your customers link with sales reps from a company which offers the same or similar products or services to yours
Rise Social Media will help you with  your:
  • LinkedIn company profile setup
  • Profile branding
  • Training – on how to utilize LinkedIn effectively

Contact us here at Rise Social Media to find out more on LinkedIn and how it can help you and your organization make social connections that are of real business benefit!

LinkedIn Facts