Rise Social Media offers clients a high standard of Search Engine Optimisation (SEO) services – the process of improving the visibility of your website in search engines via “natural” or un-paid (“organic” or “algorithmic”) search results.
In general, the earlier (or higher on the page), and more frequently a website appears in a search results list, the more visitors it will receive from the search engine’s users. In other words, the bigger the web presence, the bigger the web traffic. SEO can target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines to make your website and social media presence stand out from the crowd.
Rise Social Media offer SEO services as either a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics are easily incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine exposure.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by your organisation’s targeted audience. Optimising a website may involve editing its content, as well as programming its HTML and associated coding to both increase the site’s relevance to specific keywords and also to remove barriers to the indexing activities of popular search engines.