Social Media Strategy

Social Media marketing is a recent addition to the integrated marketing communications plans of many organisations. Integrated marketing communications is a principle that organisations follow to connect with targeted markets. This kind of marketing coordinates the elements of the promotional mix; advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. Increasingly also viral marketing campaigns are grouped to integrated marketing communications

Marketing Strategy

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centred on the key concept that customer satisfaction is the main goal.

is a method of focusing an organization’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A good marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm’s marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. A key component of marketing strategy is often to keep marketing in line with a company’s overarching mission statement.

Basic theory:

> Target Audience > Proposition / Key Element > Implementation

Are you monitoring your social media business? To get the best out of the social media space it is necessary to actively network in your chosen business area, and to be aware of what is going on in the larger world of social media. Whether the focus is on your clients, brand, competitors, or your industry as a whole, it is crucial to have a unique point of view specific to your business.

At Rise Social Media we analyse and track the most active social media topics and conversations in your space. We set you up for a future of online company awareness based on constantly delivering fresh status updates, topical industry blogging, eye-catching Twitter tweets, and we are always looking to introduce new services & products and identify cutting edge influencers who can drive your business further. Working in conjunction with these efforts, our Search Engine Optimisation program can revamp your company’s website, placing your company nearer and nearer the top in the naturalised search engine results on Google, and much closer to potential customers.

Expert Training

At Rise Social Media we are experts in all aspects of social media networking and promotion. We can deliver small and medium-sized businesses one day intensive courses in how to get social media working for you. On completion of this course, your company will have a more powerful presence across all online social platforms and you will be well versed in how to promote, manage and build a social media future for your business.

We also offer both night and day classes, for those looking for an introduction to social media or individual employees who would like to increase their company’s awareness and sales and help to drive business forward by gaining in-depth knowledge of the inner workings of Facebook, LinkedIn, Twitter and blogs, the main building blocks of the current social media landscape.

Our company prides itself on its professional approach to teaching solutions. Our Teaching Solutions teams are accredited trainers under the Further Education Training Awards Council (FETAC) and are past Lecturers in both the Waterford Institute of Technology and University College Cork. Training Solutions

In summary; Social Media = Relationships + Business = Sales