8 Tips On How To Plan A Facebook Watch Party

Want to plan a facebook watch party that people rave about long after it has happened?

Are you looking to make your party profitable?

Do you want your attendees to have fun? Then this is for you.

What Is A Facebook Watch Party?

If you are not sure about what a Facebook Watch  Party is, then head over to my article What Is A Facebook Watch Party on Rise Social Media to get an understanding of what it can do for you.

What Can A Facebook Watch Party Do For Your Business?

Facebook Watch Parties for most people are just a cool thing to watch, however for the savvy business owner, network marketer and entrepreneur they will become one of your most profitable events in your calendar, this is why you must learn how to plan a Facebook Watch Party.

1. Branding. Your party has the potential to help brand your product and business. As long as you do it right.

plan a Facebook watch party

2. Environment. They create a fun and relaxed environment for your prospects and clients to be involved.

3. Ease. Allowing your prospect and customer to be involved in something that doesn’t require them to leave home make it easy for them. Everyones lives are full, they work long hours. Your Watch Party will allow them to have a “taste” of what you are about without leaving home.

When you plan a facebook watch party, the great thing is you can be anywhere!

4. Eagerness. Because your prospect is relaxed they are more inclined to participate. However there is a trick to this which we cover in our course that will ensure you get your prospects interacting with you. It becomes the pre-cursor to them buying.

5. Sale. Be prepared to make sales either during the Facebook Watch Party or after. If you have an online store, have your link easily accessible for your clients to buy on the spot. We take you through how to create the perfect buying environment for your client inside our Facebook Watch Party Mastery Course.

It’s Time To Plan A Facebook Watch Party

Success in any environment comes down to careful planning. Even though if you are like me, you may prefer the “jump right in, create a mess and hope it works scenario”, you will find that if you actually take a moment to plan your Facebook Watch Party you will enjoy bigger results. In our training course, we will give you many success tips on this, however I will do my best to give you some keys today.

Have you checked out Rise Social Media on Youtube for more training?

Planning Tips: Please note… I will take you through an example of planning a watch party that is intended to get a client or customer.

Planning Tip 1. Start with the end in mind.

What are you hoping your Facebook Watch Party will give you? Is it a sale, a lead, a referral, a branding exercise, just for fun? There are many outcomes you could be hoping for. Be very clear on your end goal.
Today, our goal is to get a customer or sell a product.

Planning Tip 2. Understand your target market.

If you are selling a women’s skin care range, inviting men may not be the best idea. However you could position it as the perfect gift to give your wife. Obviously this would then target a majority of men. Same product but different market.

Planning Tip 3. Set your date.

The more complex your offering the more time you want to plan a Facebook Watch Party especially if you plan to spend money on advertising. Most people make the mistake of waiting until they are ready before they set the date, if you wait until you are ready, you will never set the date because there will ALWAYS be one more thing to do.

Planning Tip 4. Setup your Facebook group correctly:
How To Setup A Facebook Group

Do yourself a favour. Remember that if you had people coming to your home or business, you would want them to walk into something that would be impressive. This should be the same feel in your group. Spend some time and money (if you can) in creating a nice cover photo for your group, imagery for posts. We cover this in our training.

watch party guests

Planning Tip 5. Arrange giveaways & contests. Maybe read this article on How To Host A Facebook Watch Party

Having giveaways and contest will ensure people turn up. But you want your attendees to have to work for their prize, don’t just give it to them for being there. You want comments, interaction and even referrals. Make sure you have this planned before you go live.

Planning Tip 6. Market Aggressively but with fun

Even though you want your Facebook Watch Party to be a fun, relaxed and inviting event, You want to promote it with everything you have. You don’t want to leave anything up to chance. Instead have the list of things you are going to do to ensure people know about your party, turn up and interact.

Planning Tip 7. Videos

What videos are you going to use. Don’t leave this to the final day. They don’t have to be a Hollywood production, they can just be a recording of you speaking and presenting your product or service. However you do want them to be nice, clear, have a message and hit the hot spots of your target market.

Planning Tip 8. Follow Up

Yes this needs to be planned. What will you say in your followup. How will you interact during your party with people when they ask questions and give comments. You need your plan. You could be lucky enough to have someone who can guide you through this. If not then it’s time to dig deep and think ahead.


When you learn how to plan a Facebook Watch Party and then follow the steps you will love the outcome. Don’t put it off. Start now, enjoy the journey and remember. If you fail in the first one, do another one. Not everything is perfect the first time. Just ensure you are learning and making the changes from what you learn.


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James Hannan
James Hannan

Hey I'm James Hannan a serial entrepreneur and lover of helping you market and sell your products online. Many business owners know they could do better with their website, social media and marketing however they're unsure what to do and how to do it. This is why we create Rise Social Media, a marketing agency designed to help businesses grow their businesses online and create marketing funnels that sell! We are fully qualified and certified StoryBrand Guides!

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