3 Powerful Storybrand One Liner Examples That Will Help You Win

Struggling with how to explain what you do in a way that gets you clients? When you know how to write a StoryBrand One Liner you won’t have that problem anymore. Below we will even give you some StoryBrand One Liner examples.

Here’s what happens when you don’t have a StoryBrand One Liner. You go to a party and a prospective client walks up to and asks

“What do you do”? 

Your heart races because you know this person and you want their business, but you don’t know how to answer.

Instead of a well thought out response, you blurt out some kind of waffle, the conversation is over and you lost your opportunity. 

Has that ever happened to you? 

It has to me and it SUCKS! 

That’s when I decided I was going to get better at answering that question most people hate receiving because I had to stop losing clients.

Since then I have been able to make millions of dollars because I go it right and here’s what I worked out.

I was doing this long before I became a Storybrand guide but it wasn’t until I attended the training that I heard Don Miller put a name to it.

We call it a Storybrand One Liner

1. Talk about the problem first.

We say at Rise Social Media and as StoryBrand Guides that no one is listening until you are talking about a problem that they’re facing. 

Then go deeper.

2. Give the solution to the problem you just stated

Don’t give a long drawn out pre-amble. Make it short. People don’t want a long dissertation. They want to know if you can help them and they don’t want to waste their time. 

Make it sound like a new idea

3. It’s happy ending time but it must include how they will ‘feel’.

We call this ‘ramping up the success’. The thing is you want to do it in a way that makes them ‘feel’ something. 

Here’s our StoryBrand One Liner Examples

Problem:
“Most businesses are confused and feel overwhelmed about how to succeed online.”

Solution:
“Well we help businesses successfully market and sell their products online”

Success – How they will feel:

“So they can get on with doing the things they’re good at like growing their business and achieving their dreams, because their dreams are too important to allow to perish.”

Let’s bring it all together:

“Most businesses are confused and feel overwhelmed about how to succeed online.
Well, we help businesses successfully market and sell their products online.
So they can get on with doing the things they’re good at like growing their business and achieving their dreams, because their dreams are too important to allow to perish.

You don’t need to be confused with this anymore. In fact it’s time for you to start looking forward to people asking you the question “what do you do”.

In the video below, I give you another couple of storybrand one liner examples.

3 examples of a Storybrand One Liner

These few storybrand one liner examples should be helping you become clearer on what to do.

Once you have done your StoryBrand Brandscript you will find that writing your StoryBrand One Liner will become easier.

Hiring a StoryBrand Guide is the best investment you could make in your businesses future. They will help you write a storybrand one liner

They will help you get clear on your messaging.

While most people will tell you that the value in a brandscript is to help you bring on more clients, I have found that the biggest value has been for the business owner.

They become clear and this clarity, brings confident.

Hire a StoryBrand Guide today. We know how to help you.


James Hannan
James Hannan

Hey I'm James Hannan a serial entrepreneur and lover of helping you market and sell your products online. Many business owners know they could do better with their website, social media and marketing however they're unsure what to do and how to do it. This is why we create Rise Social Media, a marketing agency designed to help businesses grow their businesses online and create marketing funnels that sell! We are fully qualified and certified StoryBrand Guides!

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